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Fake urgency
Urgent language pushes people to act before they slow down and verify the request.
Fraud defense for real life
Build scam instincts before a message becomes a loss.
Phish Fit helps families, advisors, and trusted communities practice the warning signs, learn in the moment, and get calm guidance when something feels off.
- 2-minute lessons Short, practical, memorable
- Moment-of-risk help Forward suspicious messages for guidance
- Permissioned sharing Check-in contacts see only approved summaries
Weekly report
92% recognition rate
Current training
- Urgent invoice scam
- Bank login alert
- Gift card request
Why this matters
Consumer scams hit families where trust is strongest.
✉
Lookalike messages
Scammers mimic known brands, relatives, and account alerts to create false confidence.
✓
Practice builds reflexes
People become safer when they repeatedly rehearse what to do before they face a real scam.
How it works
Practice, teach, protect, and repeat.
01
Practice safely
Send realistic scam simulations on a trusted cadence to help people recognize manipulation without fear.
02
Teach instantly
When someone interacts, explain the clues in plain language and show what made the message suspicious.
03
Protect in the moment
Forward a message and receive a calm verdict, explanation, and next-step guidance before a mistake happens.
Built for households and organizations
Supportive coaching without shame, at home or at scale.
Phish Fit is designed for families, advisors, and trusted communities who want a calm, practical way to build scam awareness over time without turning security into fear.
- Clear, plain-language lessons based on real scam patterns
- Optional check-in contact visibility with explicit consent
- Simple reporting for partner organizations and service teams
- Low-friction rollout for family, advisor, and community programs
Safety trend
Month over month
5.4k
messages tested
87%
correctly reported
Product direction
Simple pricing for families. Scalable value for partners.
Fit for Families
$49/year
- One household — up to two people practicing
- One family check-in contact
- Practice that arrives on its own, all year
- A monthly note to the check-in contact
For advisory firms
From $749/year
- 30 households at $749, up to 750 at $11,049
- $24.97 down to $14.73 per household
- Add households any time, pay the difference
- Firm-wide reporting, never message content
Enterprise
Let's talk
- Banks, insurers, senior communities, employers
- Negotiated capacity and rate
- Aggregate reporting and phased rollout
Partner pricing
Firms choose how many households they want to cover and pay the price beside that number — from $749 a year for 30 households, falling to under $15 a household at scale. Add households whenever you take on a client and pay only the difference.
FAQ
Questions people usually ask.
Is this just phishing training?
No. Simulations are one layer of the product. The real value is the ongoing habit loop: practice, learn, pause, and verify in the moment.
Can advisors or family members see private messages?
No. Visibility is permission-based and limited to summaries, trends, and explicit consent-based sharing unless a user opts in further.
How do you keep simulations safe and ethical?
Participants opt in, links terminate safely, and the experience avoids collecting real passwords, financial credentials, or identifying personal data.